Over the past several decades, television service providers have slowly transitioned from analog to digital transmission to over-the-top (OTT) services to provide viewers with superior image quality, consistent reception, convenience and many other benefits.
As a business, you want to engage your customers by providing the entertainment they crave. With digital TV (DTV), you receive a wealth of channels, lower downtime and an easy implementation process, keeping you and your customers satisfied.
Read on to learn about DTV, the benefits to businesses and the steps in implementation:
What Is DTV?
DTV is the transmission of television signals through digital methods rather than analog methods.
To understand DTV, let’s take a quick journey through the history of television servicing:
Analog television was the original television technology that used analog signals to transmit video and audio. Usually transmitted through wireless satellite signals, it wasn’t uncommon for signal interference to occur, creating a snowy image of static — also known as electronic noise — to come across the screen.
Before the arrival of DTV, all broadcast television systems used analog signals. Beginning in the 2000s, the transition to digital television began, motivated by a need for more consistent servicing.
DTV transmits television signals using digital encoding. Some types of DTV receive satellite signals, whereas others use physical methods (e.g., cable) to provide more consistent transmission, speed and bandwidth capability.
Over-the-Top Media Services
OTT media services offer services via the Internet. This has been one of the biggest changes in how media services function because it bypasses cable, broadcast and satellite television platforms.
OTT services are usually accessed through websites, apps or televisions integrated with smart TV platforms.
What Are the Benefits of DTV for Businesses?
The benefits of DTV and OTT media services aren’t just for individuals. DTV also allows businesses to entertain their customers by streaming channels and content in stunning HD, directly accessible on a smart TV.
In addition to the superior image and audio quality; smaller bandwidth for higher resolution; consistent reception; and multicasting features, businesses can also benefit from:
1. Top Channels
Your guests can watch live and local sporting events, news and shows in high definition. The most highly regarded DTV providers provide access to nearly 200 channels, including
ABC, CBS, FOX, NBC, ESPN, HGTV, TNT and regional and international programming.
2. No Set-Top Box
In the previous section, we mentioned how OTT media services connect directly to the internet. Many DTV service options also receive transmission from the internet, meaning that a set-top box or installation is not required.
Instead, by using a smart TV or media player — such as Apple TV, Roku or Amazon Fire TV — you connect straight to DTV after a few implementation steps.
3. Ability to Broadcast Streams On Multiple Devices
Businesses that want to stream from multiple devices can make this a reality by implementing DTV. Users can access recommendations, favorite channels, watch histories and personalized notifications to tailor entertainment to their businesses.
Plus, users can use voice controls to navigate through the interface.
Get dTV+ with DOCOMO PACIFIC
Nope, that “+” isn’t a typo — it’s DOCOMO PACIFIC’s advanced version of digital television that adds OTT services to the traditional DTV functionality.
When you sign up for dTV+, you have access to the streaming services and television channels that are most important to your business:
- For bars, restaurants, fitness centers and retail stores, provide the right entertainment with sports and music.
- For offices, lobbies, waiting rooms and break rooms, offer customers and employees live TV, the news and local and international sports.
We can help you find the plan that fits your budget and provide the entertainment your customers desire! Connect with our team to learn more.
About the Author
A wholly owned subsidiary of NTT Docomo in Japan, DOCOMO PACIFIC offers business internet, phone, cable and mobile services to Guam and the CNMI.