If your company isn’t considering a digital transformation to better serve customers, you’re already behind. It’s not just a craze; it’s the new normal, making it easier for businesses in the service industry to serve customers, improve operations and measure the success of their efforts.
So what is a digital transformation, and how can you undergo one in your business?
What Is Digital Transformation?
Digital transformation describes the use of technology to assist in customer experience, business processes and even company culture. Moving your business into the digital age is essential to stay afloat in a quickly changing environment.
When it comes to implementation, there are two fronts you need to consider:
- The transformation: Understand the goals you hope to achieve and customize your transformation to meet those specific needs.
- The need for an agile approach:Plan to continuously improve processes with data-driven decisions and a willingness to adapt to changes.
4 Strategies to Focus for Digital Transformation in Business Services
1. Process Transformation
Unfortunately, there is no simple or one-size-fits-all solution to fall back on. To ensure a smooth and effective transition, it’s important to tailor your digital transformation to the needs of your business.
Keep these steps in mind:
- Clearly define your goals.
- Assess your current business processes.
- Research to find the best solution for your objectives.
- Communicate and implement the changes.
- Monitor results and adjust if necessary.
2. Business Model Transformation
As you likely know, the service industry is always changing, so it’s important to stay ahead of the curve to ensure you’re competitive. Options for formulating a digital transformation strategy are vast, such as changing pricing, shifting market focus or even creating new offerings.
3. Domain Transformation
Transferring tangible assets to the cloud can reduce overhead costs, ensure mobility and make scaling more efficient. As you migrate data to the cloud, don’t forget to protect your proprietary and private information with security standards that keep you and your clients safe.
4. Cultural Transformation
Changes to company culture are a necessary but challenging part of the digital transformation process. Why do these changes often fail? There are numerous reasons:
- People are often comfortable with their expected schedules, unwilling to change the habits they’ve created on the job.
- Leaders may fail to be good role models, therefore unable to change employee behavior.
- There may be unrealistic expectations about the time it takes to fully implement new processes.
- There might be a lack of resources needed to complete the changes.
How Can Digital Transformation Impact Service Businesses?
Here are several digital transformation strategy examples to showcase how it can improve your service business:
Going digital allows your business to offer personalization unavailable in older methods. You can also incorporate mobile features to improve the customer experience, create a reliable and protected network users can trust and improve back of house (BOH) and front of house (FOH) automation to boost your efficiency and bottom line.
Your business can streamline operations and reduce overall costs when it invests in digital transformation. Improving your analytics makes better use of your data and leads to maximizing operations and increasing sales opportunities. Plus, offering online tools, such as apps that allow customers to bank on the go, improves the customer experience.
In the past 10 years alone, retail as an industry has seen unprecedented changes. And digital transformation takes it to a whole new level.
Personalized shopping experiences and smart product recommendations are better than ever. Creating mobile features is especially lucrative for e-commerce brands, and automation assists in creating a smooth and seamless shopping experience. Not to mention the AR (augmented reality) and VR (virtual reality) shopping experiences that are becoming more and more popular.
On the side of the retailer, IoT products, which are cloud-based systems, make it easier to predict product shortages on the retail floor and in the inventory.
How Can DOCOMO PACIFIC Support Your Digital Transformation?
When it comes to options for formulating a digital transformation strategy, there are tons to choose from. Why DOCOMO PACIFIC? Easy — our business bundles and individual services are always growing and transforming to help bring customers like you into the digital future.
Get advice and insights from our service industry experts and take advantage of our full suite of products by downloading our FREE checklist you need for implementing your digital transformation.
About the Author
A wholly owned subsidiary of NTT Docomo in Japan, DOCOMO PACIFIC offers business internet, phone, cable and mobile services to Guam and the CNMI.